Google’s algorithm updates (Penguin, released on May
22, 2013 and Panda, confirmed on July 18, 2013) have compelled many to
reconsider their SEO strategies. Both updates have adversely affected search
queries in search results.
Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more importantly, to enhance user experiences.
Of the handful of SEO schemes that actually works, Link Building is something to look out for. It’s ever changing and is always full of surprises forcing many SEO agencies and online marketers to constantly rummage for updates in order to keep up.
You’ll eventually have to realize you cannot outsmart Google so you might as well play by the rules. It’s a fact that none of today’s link building strategies will last forever. What you can do though, is build links of the highest quality and hope they last long enough before the next algorithm updates roll out.
Here are some white-hat link building tactics you should keep in mind to rank better, if not best, in 2014.
1: Steer Away From Paid Links
Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more importantly, to enhance user experiences.
Of the handful of SEO schemes that actually works, Link Building is something to look out for. It’s ever changing and is always full of surprises forcing many SEO agencies and online marketers to constantly rummage for updates in order to keep up.
You’ll eventually have to realize you cannot outsmart Google so you might as well play by the rules. It’s a fact that none of today’s link building strategies will last forever. What you can do though, is build links of the highest quality and hope they last long enough before the next algorithm updates roll out.
Here are some white-hat link building tactics you should keep in mind to rank better, if not best, in 2014.
1: Steer Away From Paid Links
The $100 for 1,000 links days
are surely over. Google’s Penguin 2.0 update has made it clear that paid
links are now highly discouraged. Google’s adamant take on buying and selling
links should be taken seriously. Such practice is considered spam link building
and will be seriously penalized.
2: Go For Quality, Not Quantity
2: Go For Quality, Not Quantity
Remember, your site visitors
will be looking for interesting, fresh, and informative content and how they
find you may depend on your link building techniques.
Links
from poor quality sites hold no value any more, no matter how many there are.
That has been made clear with Google’s release of the Panda 2.0 update. For you
to secure reputable ranking for 2014, it’s imperative to first run serious
planning and brainstorming.
It’s
normal to vie for links from authority pages. There will be a number of sites
with the same niche as you, and to outsmart them would require more than just a
link request. You can’t buy your way to a link either, since paying for a link
is no longer an option.
It
will now come down to the quality of your site’s content. If other pages or
websites see how seriously you take clean optimization then they will be the
one to approach you.Building
links often requires building relationships. Natural links can’t get any more
natural when people choose to link to your page or site on their own.
If
that’s something out of your expertise, you can always seek help from respectable SEO
firms. They will be charging between $100 to $300 an hour for link
building consultancy and strategy.
3: Back Links Still Carry Weight
The quality parameters for
back Links have gone tighter, stricter. Back Links are still important but Google
clearly disapproves massive and unnatural link building. More tools have been
created to screen and evaluate a link’s quality so you have to be very careful
who links to your website.3: Back Links Still Carry Weight
You Can get Back Link Through these Techniques
- Unique Content Marketing
- Social Media Profiles
- Local Directory Listing Yellow Pages etc
- PR 3+Directory submission
- Social Bookmarking (Only Do follow)
- Web 2.0 Blog
- Photo Sharing
- Content Sharing
- Video Sharing
- Email Marketing
- Business Reviews
- Social Signals
- Classified Submission
- Yahoo Answer
- Forum Profile Unique
I hope these works can help to build your Back links because these are recommender by Google. But don't work in quantity, use these method and select quality sites not use Low quality sites that are so much in quantity.
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