Wednesday, 18 December 2013

Best Lead Generation Method

5 Way to Lead Generation


Listing your business on a listing site/lead generation website is assure shot way to enhance online visibility and generate more leads.

Here we will discuss about the top 5 sites in USA that marketers and small business owners cause to list their business and Generate Leads.


1:Yelp.com


This listing site is probably the best place to find a local business in your vicinity.
A marketer or a small business owner can use this site to add a business, highlight the listing with featured ads and increase their business reach.

Example My Dentist Client


2:Yellowpages.com



No matter what you are searching for on the internet, your hunt is synonymous to one name – Yellowpages.

 Business listings, phone numbers, addresses, maps, driving directions…you name it, you get it on this online directory which boasts of over 100 million.


Example My Dentist Client

3:Local.com



With a database of over 16 million business listings, Local.com,encompasses every zip code in the United States.• A user can search for anything on this site, business hours,reviews, deals, events, activities and much more. 

When a user types in a keyword, Local.com uses a technology called the ‘Keyword DNA’ to determine any linked associations with the search and shows that as well.



Example My Dentist Client


4:Angieslist



If you have a business that involves household chores like plumbing, roofing, doctors and dentists, you ought to list it on Angieslist.


This business listing site also collects ratings and reviews from customers for over 720 different services to help other users who are searching for a particular service.



Example My Dentist Client


5:Merchant Circle




This classified site is truly business friendly and a great site for any small business to be listed on.


As a marketer/small business owner, you can not only getlisted on this site, you can also network with other business owners/consumers in your area.



Example My Dentist Client

Saturday, 14 December 2013

What is Local SEO and Why Local SEO Preferable By Local Business?

 SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? Let Discuss



You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online, either when they search specifically for your enterprise or for any businesses that provide particular goods and services nearby them.
Sometimes people are looking for more knowledge about your business. They may know the name, but want to find the phone number or address. Other times, they may know a certain type of enterprise, like a Yoga Studio for example, exists at a location, but need to discover the name. They may need to check operating hours, find driving directions, learn what brands are carried or discover what’s on the menu or where to park. When people search for this kind of information, SEO helps the search engines provide it to them via the Search Engine Results Pages (SERPs).
Sometimes people are searching for the types of services you provide or the products you sell, but they don’t necessarily have a specific company in mind. Local SEO helps the search engines find the businesses – including yours – that can best satisfy their needs and display listings for them in the SERPs.
Imagine someone searching for a plumber who will come to their house at 4am to stop a burst pipe from flooding the basement. They will likely search for emergency plumber24 hour plumber, or plumbing emergency. The search engine will try to find businesses it can identify not just as plumbers, but as plumbers who are clearly available for emergencies on a 24 hour-a-day basis. If your company meets those requirements, but doesn’t clearly convey that information to the search engines via proper SEO, it is not likely to appear in the results for that type of query.
It’s necessary to have your own company website containing all the information people may wish to know about who you are, where you are and what you do. It’s also necessary to employ SEO best practices on your website to make that information absolutely clear to the search engines. Without SEO, your pages may not rank highly and unless it ranks on the first page of the Search Engine Results Pages (SERPs), potential customers are going to have a hard time finding your business’ website. Here’s an example of a business’ website ranking for 24 hour plumber in Glenwood Springs, CO:
Webpage optimized for 24 hour plumber
At other times, the knowledge someone is looking for may be more easily discovered on a page about your enterprise on another website, such as Yelp, Angie’s List, City Search or DexKnows. When this happens, the search engines are likely to display those pages in the results. Here are some examples of local business directories ranking for 24 hour plumber in Glenwood Springs, CO:
Local Business Listings
The search engines may also present business listings found on their own local search engines – Bing Maps, Yahoo! Local or Google+ Local. Therefore, it is best to create and improve business listings in all of the important local places for your industry across the web to help potential customers find your business’ information on other websites, too. Here’s an example of a Google+Local business listing ranking for 24 hour plumber in Glenwood Springs, CO
Google business listing for 24 plumber
As you can see, SEO isn’t just one single thing. Yes, you definitely need to use SEO best practices on your website (we’ll discuss those in future posts), but you also need to make certain that your business is listed elsewhere on the web, too. Then, prospective customers have a much better chance of finding your company when they search either specifically for you or for the services and products you sell.

Sunday, 1 December 2013

BEST SEO Strategies:Best White Hat Link Building Techniques for 2014

Google’s algorithm updates (Penguin, released on May 22, 2013 and Panda, confirmed on July 18, 2013) have compelled many to reconsider their SEO strategies. Both updates have adversely affected search queries in search results.

Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more importantly, to enhance user experiences.


Of the handful of SEO schemes that actually works, Link Building is something to look out for. It’s ever changing and is always full of surprises forcing many SEO agencies and online marketers to constantly rummage for updates in order to keep up.


You’ll eventually have to realize you cannot outsmart Google so you might as well play by the rules. It’s a fact that none of today’s link building strategies will last forever. What you can do though, is build links of the highest quality and hope they last long enough before the next algorithm updates roll out.


Here are some white-hat link building tactics you should keep in mind to rank better, if not best, in 2014.


1: 
Steer Away From Paid Links



The $100 for 1,000 links days are surely over.  Google’s Penguin 2.0 update has made it clear that paid links are now highly discouraged. Google’s adamant take on buying and selling links should be taken seriously. Such practice is considered spam link building and will be seriously penalized.

2: 
Go For Quality, Not Quantity


Remember, your site visitors will be looking for interesting, fresh, and informative content and how they find you may depend on your link building techniques.

Links from poor quality sites hold no value any more, no matter how many there are. That has been made clear with Google’s release of the Panda 2.0 update. For you to secure reputable ranking for 2014, it’s imperative to first run serious planning and brainstorming.

It’s normal to vie for links from authority pages. There will be a number of sites with the same niche as you, and to outsmart them would require more than just a link request. You can’t buy your way to a link either, since paying for a link is no longer an option.

It will now come down to the quality of your site’s content. If other pages or websites see how seriously you take clean optimization then they will be the one to approach you.Building links often requires building relationships. Natural links can’t get any more natural when people choose to link to your page or site on their own.

If that’s something out of your expertise, you can always seek help from respectable SEO firms. They will be charging between $100 to $300 an hour for link building consultancy and strategy.

3: Back Links Still Carry Weight


The quality parameters for back Links have gone tighter, stricter. Back Links are still important but Google clearly disapproves massive and unnatural link building. More tools have been created to screen and evaluate a link’s quality so you have to be very careful who links to your website.

You Can get Back Link Through these Techniques
  • Unique Content Marketing
  • Social Media Profiles
  • Local Directory Listing Yellow Pages etc
  • PR 3+Directory submission
  • Social Bookmarking (Only Do follow)
  • Web 2.0 Blog
  • Photo Sharing
  • Content Sharing
  • Video Sharing
  • Email Marketing
  • Business Reviews
  • Social Signals
  • Classified Submission
  • Yahoo Answer
  • Forum Profile Unique
I hope these works can help to build your Back links because these are recommender by Google. But don't work in quantity, use these method and select  quality sites not use Low quality sites that are so much in quantity.



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